Información del curso

With the globalization of markets, environmental variables have become increasingly important in the strategic analysis of organizations. In this sense, the beliefs and values of individuals, the environment in which they participate, and the dynamics of their relationships influence their experiences, attitudes, perceptions, and decisions of the members of an organization. A strong corporate culture transmits a sense of identity and promotes a healthy organizational climate, which ultimately translates into high rates of productivity, efficiency, and commitment to the objectives of the organization. Taking into account this context, the objective of the course is to analyze the concepts of identity, and culture in the light of their constitutive elements, characteristics, relationships, and differences based on their practical application from the perspective of management, diagnosis, and evaluation and within the framework of the implementation of change processes.